Affiliate and Link Agreements
When seeking to promote a website, search engines inevitably spring to mind. Whilst highly effective when used correctly, search engines are not the only way of getting more traffic to your website.
The Link Exchange Agreements available in this subfolder regulate the reciprocal placement of links on websites, ensuring that both parties have the equal chance to benefit from the exchange. Documents designed to enable E-Commerce websites to increase sales through the use of Referral Partner Agreements and Affiliate Agreements are also available. Such contracts allow the parties to agree upon and specify key elements such as commission on sales and the placement and maintenance of links.
Affiliate and Link Agreements is part of Business . Just £38.50 + VAT provides unlimited downloads from Business for 1 year.
Frequently Asked Questions
I want to pay websites commission for sending me customers. What agreement do I need? +
You need an affiliate or referral partner agreement. It sets the commission you pay, how sales or referrals are tracked and attributed, when and how you pay, the term and the rules affiliates must follow when promoting you. Getting tracking and attribution clear up front prevents most affiliate disputes. This sub-folder provides affiliate and referral partner agreements built for e-commerce.
What should an affiliate agreement cover? +
Cover the commission rate and how it is calculated, the tracking method, the payment timing and thresholds and the length and termination of the deal. Set clear rules on how affiliates may and may not promote you, and require them to comply with advertising law and disclose paid links, since their breaches can rebound on your brand. The agreements in this sub-folder are structured around these terms.
Do my affiliates have to disclose that their links are paid? +
Yes. An affiliate link earns commission, so content promoting your product through one counts as advertising and must be obviously identifiable as such under the UK Advertising Codes, using a clear label like Ad. The Advertising Standards Authority and the Competition and Markets Authority both expect this, and the advertiser can share responsibility. Your affiliate agreement should require proper disclosure to keep your brand on the right side of the rules.
What is a link exchange agreement and why use one? +
A link exchange agreement governs the reciprocal placement of links between two websites, so each site links to the other. It records where the links go, how long they stay and that both sides get an equal chance to benefit, which stops one side quietly dropping the link later. It is a simple way to build referral traffic beyond search engines. This sub-folder provides link exchange agreements.
Can I be liable for how my affiliates promote my products? +
You can be exposed if an affiliate makes misleading claims or fails to disclose paid links, because the advertiser can share responsibility for advertising that breaches the rules. That is why your affiliate agreement should require affiliates to keep to advertising law, disclose properly and avoid banned tactics, and let you end the deal if they do not. Contractual control is your main protection against an affiliate damaging your brand or drawing regulatory attention.
